Money guide
TikTok Creator Rewards Program 2026: requirements and how it pays
To join TikTok’s Creator Rewards Program in 2026 you need to be 18 or over, have a personal account with at least 10,000 followers and 100,000 video views in the last 30 days, and live in an eligible country, including the US and UK. You’re paid for qualified views on original videos of one minute or more. Here are the full requirements, how pay is worked out and TikTok’s other ways to earn.
Requirements (October 2026)
- Age: 18 or over (19 in South Korea).
- Account: a personal account, not a Business or political account.
- Followers: at least 10,000.
- Views: at least 100,000 video views in the last 30 days.
- Country: an eligible country, including the US, UK, Germany, Japan, South Korea, France and Brazil (TikTok’s list changes, so check the current one).
- Good standing: following TikTok’s Community Guidelines and Terms.
Source: TikTok Creator Academy.
Which videos earn
To earn, a video must be:
- Original and made by you.
- At least 1 minute long.
- Posted after you join the programme.
- Above 1,000 qualified For You feed views.
Not eligible: Duets, Stitches, Photo Mode posts, sponsored posts and videos linked to a paid Series.
How pay is worked out
TikTok pays a Standard Reward (qualified views multiplied by an RPM, the reward per 1,000 qualified views) plus an Additional Reward for content TikTok judges to be well-crafted, engaging and specialised.
A qualified view is a unique view of at least 5 seconds, from a viewer who didn’t mark it “not interested”, in an eligible country. Your RPM also reflects your audience’s “commercial value”, mainly their age and the local language (TikTok).
TikTok doesn’t publish fixed RPMs, and they vary by country, niche and audience. Track yours in TikTok Studio.
How to earn more from the programme
- Make videos that hold attention past one minute. Structure them so the payoff comes at the end.
- Target search. People who find you through search are high-intent viewers, so use the words they search for.
- Choose evergreen topics that keep getting views for weeks.
- Build an audience in eligible countries and in age groups advertisers value.
- Stay original: reuploads and watermarked clips don’t qualify.
TikTok’s other ways to earn
| Tool | Main requirements |
|---|---|
| Subscriptions | 10,000 followers, 100,000 views in the last month, 18+. TikTok has said creators can keep up to 90% after app-store fees in the US and Canada, and up to 70% elsewhere, including bonuses; check TikTok Studio |
| LIVE gifts | 18+ (or the local age of majority) to go LIVE; gifts convert to Diamonds you can cash out |
| TikTok Shop affiliate | 18+, 1,000 followers (US) or 500 (UK) |
| TikTok One (brand deals) | 18+, 1,000 followers for brand projects |
| Series (paid collections) | 10,000 followers, 18+, account 30+ days old |
Sources: TikTok Creator Academy, TikTok Shop US, TikTok One, TikTok Shop UK. Requirements vary by country and change often, so check TikTok Studio before you rely on them.
For most creators, brand deals pay more per video than the Rewards Program. If you’re under 18, a parent or guardian usually needs to agree any brand deal. See TikTok sponsorship rates.
Frequently asked questions
How many followers do you need for TikTok’s Creator Rewards Program?
10,000 followers, plus 100,000 video views in the last 30 days, and you must be 18 or over in an eligible country.
How much does TikTok pay per 1,000 views?
TikTok doesn’t publish fixed rates. Pay is qualified views multiplied by an RPM that varies with your country, audience and content, plus an additional reward for high-quality content. Check your RPM in TikTok Studio.
Do videos have to be over a minute to get paid on TikTok?
Yes. For the Creator Rewards Program, videos must be at least one minute long, original and posted after you join.
Is the Creator Rewards Program available in the UK?
Yes. The UK is one of the eligible countries, along with the US, Germany, Japan, South Korea, France and Brazil. TikTok’s list changes, so check the current one in the Creator Academy or TikTok Studio.
What’s the difference between the Creator Fund and Creator Rewards Program?
The Creator Rewards Program replaced TikTok’s older Creator Fund. It focuses on longer, original videos and pays on qualified views.
Good to know: this guide is general information, not legal, tax or financial advice. Rates and earnings are estimates, not promises, and platform rules change, so check the official pages we link to. Instagram, TikTok, YouTube, Facebook, Threads, X, LinkedIn and the other names mentioned are trademarks of their owners; Growth Club isn’t affiliated with or endorsed by them.