X Original Content Rewards: requirements and how it pays (2026)

X ended Creator Revenue Sharing on 7 September 2026 and replaced it with Original Content Rewards. To qualify you need an X Premium subscription, 500 verified followers and 500,000 Home timeline impressions from verified users in the last 90 days, and you must be 18+ in an eligible country such as the UK or US. Pay is based on qualified impressions of original posts, with a $30 minimum payout every two weeks.

What changed

• 7 August 2026: Creator Revenue Sharing closed to new members.
• 7 September 2026: Creator Revenue Sharing ended.
• 8 September 2026: Original Content Rewards began rolling out, starting with existing Revenue Sharing members, focused on original posts rather than replies or aggregated content.

Source: X Help.

Requirements

• Subscription: X Premium, Premium+ or Premium Business.
• Impressions: 500,000 Home timeline impressions from verified users in the last 90 days. Replies don’t count.
• Followers: 500 verified followers.
• Age and location: 18+, based in an eligible country (the UK and US are included).
• Account: a personal or business account in good standing.
• Content: original posts.

How it pays

Payments are based on qualified impressions: unique views of your original posts by Premium users, with at least half the post visible on screen. The minimum payout is $30, paid every two weeks. Outside the US, X verifies your identity through Stripe; in the US, payouts go to an X Money account.

What doesn’t count

• Copied posts and reposts of other people’s content.
• Edits that only add a filter, change speed or add a text overlay.
• Aggregation accounts that collect others’ posts.
• Content taken from other platforms and reposted by someone other than the original creator.
• Engagement bait (“like if you agree”): repeatedly asking people to engage can get you removed from the programme.

In May 2026, X also shifted impressions from aggregator accounts to original authors, so original content helps both reach and earnings.

How to reach the thresholds

• Post original takes daily in a clear niche.
• Reply thoughtfully to bigger accounts to get discovered (replies don’t count towards the impressions threshold, but they bring followers).
• Use long posts and native video to increase dwell time.
• Build verified followers by engaging with Premium users in your niche.

More in how to grow on X.

Subscriptions on X

X also lets creators offer paid subscriptions, and says creators keep up to about 97% of revenue. Check eligibility in your X settings (X Help).

Frequently asked questions

What replaced X Creator Revenue Sharing?

Original Content Rewards, which began rolling out on 8 September 2026 after Creator Revenue Sharing ended on 7 September 2026.

How many followers do you need to get paid on X?

500 verified followers, plus 500,000 Home timeline impressions from verified users in the last 90 days and an X Premium subscription.

How much does X pay creators?

X doesn’t publish a fixed rate. Pay is based on qualified impressions of your original posts by Premium users, with a $30 minimum payout every two weeks.

Do replies count for X Original Content Rewards?

No. Impressions on replies don’t count towards the 500,000-impression requirement.

Is X Original Content Rewards available in the UK?

Yes. The UK and US are among the eligible countries.