Media kit examples: 12 looks and what each niche should show

The best media kits look like the creator’s content: a fashion creator’s kit should feel like a magazine, a fitness creator’s like a sports brand, a tech creator’s like a product page. Below are 12 looks you can borrow, with the colours, type and layout behind each and the niches they suit, followed by what to put front and centre for the most common niches. Every look here is built into Growth Club’s media kit builder, so you can try them on your own details in one tap.

12 media kit looks

Whatever look you choose, keep the numbers easy to find: brands scan for audience and average views first.

What to put front and centre, by niche

Fitness and sport

Lead with average Reel or TikTok views and audience age and gender, then results-driven content: transformations (real ones, shared with consent), programmes, form tips. Health and weight-loss claims in ads have extra rules, so don’t exaggerate results. Brands in this space love proof of community: comments, challenge sign-ups, saves.

Beauty and skincare

Show close-up content: application, texture, before and after. Keep before-and-afters real: in ads, the ASA says filters that exaggerate what a product does are likely to mislead. List skin type or hair type if it’s part of your niche, and highlight saves and shares, which signal people want to try the product.

Fashion

Photos first. Use a magazine-style layout, your best outfits and a “styled for” section with brands you’ve worked with. Include your audience’s top cities: fashion brands often target specific markets.

Food

Recipes and saves, plus your audience’s locations (for delivery and supermarket brands). Show one example of a recipe made around a product.

Gaming and tech

Average views and watch time matter most, plus audience age and countries. Show the formats you do well: reviews, setups, tutorials, streams.

Travel

Destinations covered, audience countries and seasonality. Show hotel or tourism partnerships with results such as link clicks and bookings, if the brand is happy for you to share them.

Parenting and family

Trust is everything: show long-term partnerships, safety-conscious content and community engagement. Note your children’s age ranges if you share them, and check the local rules on children appearing in paid content.

Finance and business

Audience profile (age, income or job roles where available) and link clicks or sign-ups from past content. Brands in this space often pay well for the right audience, but finance ads have extra rules: in the UK, promoting most investments, crypto or credit without approval from an FCA-authorised firm can be a criminal offence, and the US has its own rules.

Small details that make a kit look professional

• A “Stats as of [month]” line next to your numbers.
• A QR code that opens your link, for brands viewing on another screen.
• “Ways to work together” so brands know what to ask for.
• One “most popular” package highlighted if you show packages.
• Consistent photos: same editing style as your content.

Try the looks on your own details

Growth Club’s media kit builder has all 12 looks. Tap one and your whole kit restyles with your own photos and details, then fine-tune the colours, type and layout. Download it as a PDF or share it with a link. Brands only ever see you.

Frequently asked questions

What does a good media kit look like?

Clean, on-brand and easy to scan: your photo and niche at the top, key numbers in large type, audience details, a few examples of your best work with results, ways to work together and clear contact details. One to three pages.

Which media kit design should I choose?

Match the look and feel of your content. Fashion and luxury creators suit magazine-style designs; fitness and sport suit bold, high-contrast looks; tech and gaming suit dark, grid-based layouts; beauty and wellness suit soft, airy designs.

Can I use a media kit template?

Yes. Starting from a template saves time; just make sure you change the colours, fonts and photos to match your own content, and keep your numbers current.

Should my media kit match my Instagram aesthetic?

Ideally, yes. A kit that looks like your content shows brands exactly what they’ll get and makes you more memorable.